Xbox One is a home video game console developed and marketed by Microsoft. Announced on May 21, 2013, it is the successor to the Xbox 360 and is the third console in the Xbox family. It directly competes with Sony's PlayStation 4 and Nintendo's Wii U as part of the eighth generation of video game consoles. Xbox One was released across North America, several European markets, Australia, and New Zealand on November 22, 2013, and later in 26 other markets, including Japan, the remaining European markets, and the Middle East, in September 2014. It is also the first Xbox game console to be released in China, specifically in the Shanghai Free-Trade Zone. Microsoft and various publications have classified the device as an "all-in-one entertainment system", making it a competitor to other digital media players such as the Apple TV and the Google TV platforms. Moving away from the Xbox 360's PowerPC-based architecture and back into the x86 architecture used in the first Xbox, the console features an AMD processor built around the x86-64 instruction set.