Gundam, also referred to as Gundam Series is a science fiction media franchise created by Sunrise that feature giant robots called "mobile suits", with titular mobile suits that carry the name "Gundam." The franchise started on April 7, 1979, as an anime TV series called Mobile Suit Gundam, which was revolutionary in that it defined the real robot genre of anime by featuring giant robots in a militaristic war setting. The popularity of the first TV series and the merchandising that followed spawned a franchise that has come to include works released in numerous media. Titles have appeared in the form of multiple television series and OVAs, movies, manga, novels, and video games. The franchise has also led to the creation of one of the biggest toy and hobby franchises in the Japanese toy industry. As of 2014, the Gundam franchise generated a total of 80 billion yen in revenues. The 2014 retail sales of Gundam toy and hobby items totaled 18.4 billion yen.