People is a weekly American magazine of celebrity and human-interest stories, published by Time Inc. With a readership of 46.6 million adults, People has the largest audience of any American magazine. People had $997 million in advertising revenue in 2011, the highest advertising revenue of any American magazine. In 2006, it had a circulation of 3.75 million and revenue expected to top $1.5 billion. It was named "Magazine of the Year" by Advertising Age in October 2005, for excellence in editorial, circulation and advertising. People ranked #6 on Advertising Age's annual "A-list" and #3 on Adweek's "Brand Blazers" list in October 2006. The magazine runs a roughly 50/50 mix of celebrity and human-interest articles. People '​s editors claim to refrain from printing pure celebrity gossip, enough to lead celebrity publicists to propose exclusives to the magazine, and evidence of what one staffer calls a "publicist-friendly strategy". People '​s website, People.com, focuses exclusively on celebrity news. In February 2007, the website drew 39.6 million page views "within a day" of the Golden Globes.