Miss Universe is an annual international beauty contest that is run by the Miss Universe Organization. Along with the Miss World and Miss Earth contests, Miss Universe is one of the three largest beauty pageants in the world in terms of the number of national-level competitions to participate in the world finals. The contest was founded in 1952 by the California clothing company Pacific Mills. The pageant became part of Kayser-Roth, and then Gulf+Western Industries, before being acquired by Donald Trump in 1996. The pageant is broadcast in the USA on NBC, simulcast in Spanish on Telemundo, and webcast on Xbox Live. In 1998, Miss Universe changed its name from Miss Universe, Inc., to the Miss Universe Organization, and the headquarters moved from Los Angeles, California, to New York City that year. Donald Trump brought in a new team of professionals to the contest headed by its new CEO, Molly Miles, and president Maureen Reidy. The contest would use the slogan "Redefined for Today" for promotion of the pageants. In 1998, the logo of Miss Universe – "the woman with stars" – was born, representing the beauty and responsibility of women around the Universe.