Littlest Pet Shop is a toy franchise owned by Hasbro. The original toy series was produced by Kenner in the early 1990s. An animated television series was made in 1994 by Sunbow Productions and Jean Chalopin Creativite et Developpement, based on the franchise. A new version of Littlest Pet Shop was introduced in 2005 by Hasbro, with revisions such as larger eyes. There are currently over 3,000 different pets that have been created under this revision. Hasbro, alongside various digital media developers, have produced video games for consoles such as the Nintendo DS, Wii and PlayStation 3. An animated television series of the same name is currently being produced by Hasbro Studios, and premiered in 2012. Hasbro has also created virtual pets to 'adopt' and play with online. These websites were Littlest Pet Shop VIP, and Littlest Pet Shop online, better recognized as the name LPSO. Neither lasted longer than 3 years, but were very popular and enjoyed by many kids. In 2010, Hasbro released their version of Blythe as a part of this toy line.