Firefox OS is a Linux kernel-based open-source operating system for smartphones and tablet computers and is set to be used on smart TVs. It is being developed by Mozilla, the non-profit organization best known for the Firefox web browser. Firefox OS is designed to provide a complete community-based alternative system for mobile devices, using open standards and approaches such as HTML5 applications, JavaScript, a robust privilege model, open web APIs to communicate directly with cellphone hardware, and application marketplace. As such, it competes with commercially developed operating systems such as Apple's iOS, Google's Android, Microsoft's Windows Phone and Jolla's Sailfish OS as well as other community-based open source systems such as Ubuntu Touch. Firefox OS was publicly demonstrated in February 2012, on Android-compatible smartphones. In January 2013, at CES 2013, ZTE confirmed they would be shipping a smartphone with Firefox OS, and on July 2, 2013, Telefónica launched the first commercial Firefox OS based phone, ZTE Open, in Spain which was quickly followed by GeeksPhone's Peak+.