Electronic Entertainment Expo, commonly known as E3, is an annual trade fair for the computer and video games industry presented by the Entertainment Software Association. It is used by many video game publishers and accessory manufacturers to show off their upcoming games and game-related merchandise. Unlike Gamescom and other video game trade fairs that are open to the public, E3 is an exclusive, industry-only event. Persons who apply to attend are required by the ESA to verify that they have a professional connection to the video game industry. E3 is commonly held in late May or early June of each year at the Los Angeles Convention Center in Los Angeles. In 2007, the convention was held from July 11 to July 13 in Santa Monica, California. E3 2013 was held on June 11–13, 2013 at the Los Angeles Convention Center. E3 2014 was held June 9–12, 2014, at the Los Angeles Convention Center.