Apple TV is a digital media player and a microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to capable TV for playing on the TV screen. The third generation of Apple TV was introduced on March 7, 2012, incorporating the higher resolution video standard. Apple TV is a HDMI-compliant source device connected to an enhanced-definition or high-definition widescreen television via a HDMI cable to the TV's HDMI port, and the TV is put into HDMI mode. The device has no integrated controls and can only be controlled externally, either by an Apple Remote control device using its infrared capability or by the 'Remote' app on iOS devices, such as the iPhone, iPod Touch, or iPad, using its Wi-Fi capability. Its Wi-Fi capability is also used to receive digital content from the iTunes app using AirPlay or directly from iTunes Store, which is then streamed to the TV.